What is Company Profiling?
You already know about Company and Profile.lots of people among you have Facebook Profile Twitter profile and other social media profile.
did you ever think about Company Profile?Did You Ever Think How can we Create a Killer and Very Unique company profile?Did You Ever think How Company Profiling can affect your Company’s Future Prospect?.
As a Company Secretary student or Professional, You have to play very important role in making companies success story.you are the secretary of the company which holds one of the most Key positions of the company.Days come when you have to do Company profiling.Company Profiling is the Mirror of your company in which various stakeholders,interested parties, and connected parties show their future face. company profile acts like a representative of the policies and running style of a business.
What is Purpose of Company Profiling??
The main objective of making a company profiling is to address your possible customer with your company’s health in terms of capacity, position, financial advantage, and practice.Company profile shows your Motive and Trustworthiness. Furthermore, it can serve as a marketing tool for promotion and create the huge impact on your potential targeted customers. The goal behind this is to turn your possible customer to rely on you. company profile enhances your value related to your competitors by absolutely influencing the decision of your potential customer to start a business or deal with you.
How to Write Killer Company Profile?
Content is the King.Content is the first part and most important part which directly going to affect your company’s health.
content of your company profile must include introduction, company data, structure and infrastructure. you as Company Secretary have to Make sure that all the necessary basic contact information as phone numbers, the physical and mailing address is included at the beginning, as it situation happens that not all of your possible customers will read the profile until the end.
you need to clearly and professionally present your:
♦Brief company history.
♦Mission statement philosophy Products.
♦Company goals Short and long term plans.
♦Good references and testimonials.
Presentation and size
As your company profile represents your company, it is absolutely essential to prepare it professionally. This includes a good layout, no typing errors, laser printing on quality paper, proper coloring, structuring and typically, it is designed as a brochure. Assuredly, it is solely up to your vision and creativity to add or delete chapters or subjects and present it its final form and outlook. However, containing the contents we discussed above is essential.
Importance of Company Profile
There are numerous reasons as to why businesses need a well-written company profile:
♦It offers an occasion for the promised buyer to know about the company and enable direct communication with the sales and marketing teams of the business.
♦If the company profile is being built for the business website, then it must be carefully structured so that users will find all the important information like company address, contact details, management team etc. on sections like the ‘about us’ page.
♦The company profile seems like an informational dossier that highlights what the business attains for and what serves as a roadmap for growth. It needs to be built from a reader’s prospect and must be tailor-made for the objective audience.
Example Of a Company Profile:
ABC Company Limited.
Company Information and Contact Details
Business Name: ABC Company Limited.
Business Address: A-441,Expressway Road.NewDelhi.
Annual Sales: 75 Lakh
Total number of Employees: 50
Primary Line of Business: Electronics.
Rupali Saxena, President and Chief Executive Officer.
Ravi Singhania, Vice President of Product Development.
Saket Bhadauriya, Vice President of Sales.
Deepali Ruwabja, Human Resources Executive.
Sanjay Rathi, Plant Manager.
ABC Company Limited is considered as one of the leading supplier of Electronics products in India with 10 offices across theindia, including the head office in NewDelhi.
The following document provides information associated with the industry for SIC 2576.
Background and Development
The market opportunities for making electronics on a commercial basis began in 2000. The selling electronics item has reached 75 lakh in 2015 which is expected to increase to 1 crore in 2016.
Nearly 50 lakh employees are employed in the electronics industry and the number is anticipated to increase in the coming years. Though there was a slight decline in the past 2-3 years, more and more people are seeking trade opportunities in the electronics product industry.
These are one example of well-written company profiles that not only give the needed information to proposed customers but also provide a perspicacity into the industry that the business operates in. Building your company profile can be easy if you’re clear about your business strategy and consumer segment.
Tips to Write an Effective Company Profile
♦It is advised to start the company profile with a focused introduction that shows the management style.
♦Don’t make use of idioms and phrases. It is forever better to state the mission statement simply.
♦Define the policy of the company by holding the terms catchy and ideal for target clients.
♦Keep the company profile up-to-date. Evaluate and revise the company profile as and when needed.
♦In this dog-eat-dog world, what your company needs is a winning horse. Company owners and managers often assume that a complex profile can bring a number of clients than the one written in simple language.
♦This is a misunderstanding, as a company profile that is packed with complex language is often hard to understand and create a disconnect with the clients.
♦The uniqueness of a well-written company profile not only gives a good opinion on the minds of the readers but can also confer you with the necessary wings to fly high in the business world.
For More Clarification here I am mentioning some key elements which must be included in Company Profile.
the company profile will contain the following sections of information:
• Quick facts
• Company overview
• Key executives
• Recent key developments
• Legal issues
• Company location(s)
• intellectual property.